Alles over Programmatic advertising
Alles over Programmatic advertising
Blog Article
Ad Inventory on the Market: Through the SSP, the publisher’s ad spaces are made available on the ad exchange, where they can be bought by advertisers. The SSP provides detailed information about the inventory, including the website’s content type, audience demographics, and ad placement options.
Unlike other media buying types we looked at, programmatic regelrecht doesn’t follow a bidding process. The inventory is sold directly to the advertiser after the negotiation.
Editor's note: This post was originally published in March 2021 and has been updated for comprehensiveness.
Check out this comprehensive list of programmatic advertising terms that will give you an understanding so you can tell your SSP from your DSP.
So, advertisers, or specifically their Demand-Side Platforms, evaluate ad potential in real time and decide whether or not to place a bid and how much to bid.
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The second approach pertains to contextual advertising. Contextual programmatic advertising derives gegevens from both – the user profiles and the page content, to deliver ads at the most appropriate place.
This level ofwel personalization leads to more relevant website ads, increasing the likelihood ofwel user engagement and conversion.
Programmatic advertising works for marketers as it’s an efficient use of both time and resources. And, armed with increasingly sophisticated autonomous capabilities, brands and marketers alike stand to improve their output, as well as the impact, ofwel their targeted programmatic advertising strategies.
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They then meet in the middle at the ad exchange, the marketplace where the real-time bidding actually takes place.
As a marketer, you want to maximize sales from your campaigns as much as possible, and programmatic ads can be a huge asset. I may not be thinking about buying a new car while watching Kids Baking Championship, but some are — and that's the benefit.
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In traditional advertising, you would approach a publisher — a newspaper, a magazine, or a webwinkel owner — and ask for their media kit.